The Art of Emotional Design

As more of our lives move online, the demand for design to create an engaging user experience for our culture increases. Our aim should be to turn clever functionality into a natural, and emotionally driven experience, tapping in to our innate responses to create an...

Finding that creative spark …

Ok, so you've done your research, investigated your audience, plumed the depths of the brand guidelines and are ready to start a project, now its time to find the design inspiration and that 'creative spark'. Most projects have a degree of constraint to them, but...

A Condensed History of Typograhy

Typography, from a 120 words or less tweet, to a 30 metre billboard at Heathrow … we consume it every day with barely a whisper of a thought. As we move towards an ever more image driven society, can typography hold its own? The use of space versus line and curve, the...

Alexander McQueen – Savage Beauty

This was going to be no ordinary exhibition ... the dimmed lights set the stage for a pageant of creativity that drew from the darkest corners, and the most vivid emotions. With animalistic intent, the exhibition set to tear the flesh from your bones, open your eyes...

RGB and CMYK Colour

Out of all the electromagnetic waves in the Universe, from a billionth of a millimetre short to about 10 km long a tiny spectrum in the middle is visible light, those that measure between 0.00038 and 0.00075 millimetres. When we see the whole colour range together it...

Design and Emotional Response

As more of our lives move online, the demand for design to create an engaging user experience increases. On a rational level, products should function well, and there is an intrinsic beauty in well designed and accessible model, be it an online system, a car or a...